Sustainable & Ethical Product
The product offer in store has been selected to not only promote sustainability, but engage and appeal to the young people that Circle Collective want to support. With a streetwear focus, product is unisex and includes apparel, footwear, accessories and skateboards. In addition, there is the opportunity for relevant local artists and emerging designers to take retail space to showcase their products.
Brands include a combination of established names such as Fila, Diadora, Kappa, Vans, Huff & Brxton and Ragged Priest through to emerging, independent brands such as Light Work, Space Age Wear and Trash Gxng. The focus is to support emerging brands and allow them the platform to showcase their designs alongside established brands. But the brand mix is evolving as Turly is on a quest to stock or partner with other brands that have shared values or want to support the young people that Circle Collective help, while providing customers with a diverse and unique shopping experience.
Key to the offer is Circle Collectives own apparel brand ‘Purpose’, a men’s and women’s streetwear collection created in collaboration with the London College of Fashion. Purpose product is produced by ‘Making for Change’; a training and manufacturing unit in HMP Downview women’s prison. By participating in ‘Making for Change’ the women learn manufacturing up to level 3 accreditations, helping to reduce reoffending rates by giving the women a skill that will help them find employment within the manufacturing industry when they leave prison.