Athletic Propulsion Labs Creates Marble “Immersive Experience” for its Soho Flagship Store

Trainer brand, Athletic Propulsion Labs, used colourful marble for the interiors of its second flagship store in Soho, New York City.

The centrepiece of the APL store is five “vanity rooms” in a radial design, each clad in different-coloured onyx or marble stone with matching stone stools and back-lit mirrors.


The rainbow-colour array of stone, chosen from different quarries, was “intended to represent the five boroughs of New York.”

A teardrop-shaped column is located in the centre of the store, while boulder-like plinths positioned around the space are used for product displays.


APL incorporated various other materials into the scheme, such as textured sprayed plaster on the walls, Romano travertine for the floor, and champagne-coloured anodised aluminium for the display boxes.

The shoes are displayed in simple box frames, which are raised and lit up like artwork in a gallery. Ensuring that the trainers on display were the focal point was a main objective for the brand.

SOURCE | Dezeen


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Charlotte Martin

24th April 2024