A Milk Fountain Sits at the Centre of Oatly’s Pop-Up Installation at Milan Design Week

Oatly makes its way to Italy for the first time for Milan Design Week with an experiential pop-up cafe wrapped in sky blue.

The company that invented the oat drink and is best known for its oat-based products launched a design installation where visitors are invited to enjoy a coffee with oats.


The space, called “Designed for Humans”, creates a surreal imagination of a serene courtyard lined with potted plants, steel benches, trash cans, and candelabra lamp posts.


While visitors place their order at the outdoor kiosk-style counter, they can enjoy the whimsy of the Fountain of Youth which sits at the centre of the space, gently cascading milk through its tiers.

Oatly’s Designed for Humans pop-up enlivened a quiet space at Via Confalonieri. It was produced for the Isola Design Festival during Milan Design Week, which for the first time expanded from its annual location to explore new spaces throughout the city, transforming often unexplored points of the neighborhood into new district hotspots.

SOURCE | Design Boom


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Charlotte Martin

24th April 2024