Stella McCartney x Sex Education

Stella Mccartney partners with the ‘Sex Education’ cast for breast cancer awareness campaign Toilet, Teeth, Tits (TTT) is the brands seventh annual breast cancer awareness campaign, created in partnership with Sex Education.

The 3-minute hero film uses humour to dispel myths about the disease while inspiring and informing next-generation women to integrate self-checking into their regular routines through a catchy, cheeky message: use the Toilet, brush your Teeth, check your Tits.

The comedic sketch features Stella McCartney as an ill-informed 80s sexed video host, starring alongside Sex Education cast members in character.

TTT t-shirts have replaced the annual limited-edition lingerie set for 2021, with the Stella McCartney Cares Foundation donating one free Louise Listening post-mastectomy bra for every tee purchased. The pale blue organic cotton shirts are made with sporty front and back logo details and heat-reactive dye that turns pink when touched, cheekily reminding women to examine their breasts.

Source | Stella Mccartney