HP EMEA In-store Digital Experience

A place to be entertained, inspired and experiment with new products the new HP Digital In-Store Experience designed by Briggs Hillier brings product to life within consumer electronics store, Coolblue.

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Using the latest digital technology shoppers go on a journey of discovery, exploring product features and benefits, playing campaign videos and viewing compatible accessories and supplies to best suit their needs.

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Digital content ‘surrounds’ product and is changed remotely with the click of a button, facilitating real time updates and enabling HP to respond instantly to changing merchandising needs.

Larger installations such as Coolblue, include large format theatre screens and a gaming chair that allows customers to test out the latest HP Gaming products, with the option for live games to be mirrored onto the big screen during special events.

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Flexible for application to digital shelf trays through to large installations such as Coolblue, the HP Digital In-Store Experience has launched in consumer electronic stores throughout EMEA including Sweden, Finland, Switzerland, France and the UK.

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Ellen

Ellen McNeelance

8th June 2018

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