A JOURNEY THROUGH THE SPACE
With experience and consultation at the core of this flagship concept, each featured activity zone is underpinned by a hub concept that encourages product browsing, trialling and discovery. Alongside this core design strategy is a creative that seamlessly blends GO Outdoors’ branding with partner brands, elevates the activity zones through unique colour and material palettes, and includes themed architectural elements that characterize the zones for optimal immersion.
We designed a monumental concept that would showcase the retailer’s specialist inventory of outdoor apparel, footwear and equipment, whilst existing as a destination that offers an alluring fusion of retail and leisure for outdoor enthusiasts.
Starting with the store exterior, we envisioned a functional space offering bike parking in a natural outdoor setting, achieved through landscaping with rock assortments and small stretches of lawn. Moving into the interior, an entrance tunnel is formed from timber arches and sky-inspired lightboxes highlighting partner brands and offering a snapshot of what to expect instore.