To encourage collaborative working, the students were briefed in groups to develop a physical retail concept for a brand who currently operates online only.
With each group allocated a different brand from diverse retail sectors and provided with a small, empty retail unit in Lincoln from which to apply their designs, the objective of the brief was to capture the essence of the brand’s identity and demonstrate how to showcase their product within a bricks and mortar environment. Learning about the design process, students were asked to define the customer journey and develop an overall brand experience, as well as considering how to best display the brands product range.