On Saturday our Creative Director, Adrian Briggs, joined 2000 others and braved the weather to take part in the 2018 London to Brighton Off-Road Bike Ride for the British Heart Foundation.
Although it was Adrian’s 4th time competing in the event, through his own admission – lack of time to do any real training meant he wasn’t mentally or physically prepared for the challenge! Not helped by the wind and rain making this far from a fair weather ride!
However, after fighting off the demons, and a few falls on the final downhill, he managed to complete the 75-mile ride in just under 9 hours, contributing to an event that aims to raise £500k this year for a such great cause.
Well done Team ATAD!