2018 London to Brighton 75-mile Off-Road Charity Bike Ride for British Heart Foundation

On Saturday our Creative Director, Adrian Briggs, joined 2000 others and braved the weather to take part in the 2018 London to Brighton Off-Road Bike Ride for the British Heart Foundation.

Although it was Adrian’s 4th time competing in the event, through his own admission – lack of time to do any real training meant he wasn’t mentally or physically prepared for the challenge! Not helped by the wind and rain making this far from a fair weather ride!

However, after fighting off the demons, and a few falls on the final downhill, he managed to complete the 75-mile ride in just under 9 hours, contributing to an event that aims to raise £500k this year for a such great cause.

Well done Team ATAD!


Jenny Hillier

24th September 2018