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Evolving an indoor climbing experience

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Rock Up

With multiple locations throughout the UK, Rock Up is a thrilling indoor climbing adventure centre. Our focus was to develop space planning principles and evolve the design of the fascia, service areas, café, wayfinding signage and graphics. Following concept development we have applied the design to key new locations.

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Space planning principles result in a clear customer journey

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Bold signage guides customers through each step of the climbing experience

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