Zara has opened it’s latest flagship in the renovated Battersea Power Station

Zara’s latest London flagship is a two-storey, online-integrated space – housed in an arresting new building, which forms part of the ambitious regeneration of the Battersea Power Station complex.

The tech-driven store, which at 4,500sqm is Zara’s largest commercial space in the UK, offers womenswear, menswear, home and childrenswear in a new format, which marks the Spanish giant’s proposed approach to larger stores globally.

Key innovations in the new space include: a fitting room reservation service, the collection of online orders in two hours, the ability to search online for items in the store and to check available stock, a Pay&Go service for customers to purchase garments by scanning them with their mobile phones and a customer cardboard recycling area.

The store opens to the exterior with an imposing glass and metal front that blends in with the urban plan of the complex. From the first floor of the store, the multiple angles of the glazed front offer customers different views of the outside.

Source | The Industry Fashion