Yayoi Kusama has brought an immersive festival to Harrods

The festival of fashion, art, and craftsmanship is running until 13th February, with Kusama’s multicoloured and immersive vision inhabiting the department store. Yayoi Kusama is best known for her repeated painted dots, which represent infinity. Her first collaboration with Louis Vuitton was launched in 2012, with this second collaboration becoming Louis Vuitton’s most in-depth partnership with a single artist to date.


The exterior of the department store has become a canvas for Kusama’s artwork. At street level, 27 windows are devoted to the collection, meanwhile, the famous store facade is coated in the artist’s signature painted dots.


The artist has transformed distinct Harrods hot spots, the first being the Grand entrance, which features a unique installation of dots and spheres. As visitors step inside Harrods’ hallowed halls, they’re cleansed of the outside world and drenched in Kusama’s infinite motifs.


Louis Vuitton ‘landscaped’ a corner of the store at Door 9, creating a multi-coloured playground of painted dots. The space replicates an art gallery with an amusement arcade. Here, customers can play on claw machines in an attempt to win Louis Vuitton x Yayoi Kusama stickers. There is also a themed bakery inspired by the artists infinite motifs.

Source | The Industry Fashion


Jenny Hillier

26th January 2023