Capturing the outdoor life experience

Hero-1

Ultimate Outdoors

Continuing our working relationship with JD Sports, we created the store concept for Ultimate Outdoors; a mega-store providing everything you need for an outdoor life. A clear hierarchy of bold signage and information graphics guides shoppers through multiple departments while feature displays capture the spirit of adventure.

IMAGE-3-Copy-1711
IMAGE-3-Copy-21
IMAGE-3-Copy-14-2
IMAGE-2-Copy-12-2
IMAGE-3-Copy-18
Image-1-Copy-11-2
IMAGE-3-Copy-17-1
IMAGE-3-Copy-22

Simple graphics within product displays help customers select the right products for them

Image-1-Copy-12
IMAGE-3-Copy-15-3
IMAGE-2-Copy-13
IMAGE-3-Copy-23

Service points and product categories clearly sign-posted in-store

Image-1-Copy-13-1
IMAGE-3-Copy-16
IMAGE-2-Copy-14
Back to projects