swim!

Following our creation of a new centre environment for swim!; one of the UK’s largest provider of private swimming lessons for kid’s, we have redefined the customer journey and evolved all brand communications across digital and physical touchpoints. This includes evolved programme naming, an interactive ‘learning journey’, creation of new photography & video content and comprehensive brand guidelines.

‘Suni’; a new brand mascot provides hints & tips across all communications and congratulates children on their achievements!

‘Sticker book’ learning journeys help celebrate children’s achievements and encourage progress throughout the programmes.

The new look & feel has been applied to all customer communications, a new website and social media, supported by comprehensive brand guidelines.

Working with Briggs Hillier has been a joy. They have been crucial in driving transformation change in our customer journey resulting in nationwide NPS score of 71.