Seven Our creative studio worked with the new, high-end apparel and footwear company to discover a future-forward brand identity and design a sneaker store exclusive that would and serve as the official home of Seven. The concept behind the name of the brand is a tribute to the original Seven streets of Liverpool and champions the foundations of the lively city hub we know today. Customers are met with a theatrical façade displaying a prominent illuminated Seven logo before being invited into the store via an otherworldly opening. Modernity sits at the heart of this digital-led store which brings Seven’s exclusive apparel and sneaker offer to life through considered digital details. Seven’s high-end sneaker range lines the perimeter whilst apparel sits at the centre on minimalist industrial frames – leaving plenty of room for invitation-only events hosted by the brand. Make your way to the back of the store and you’ll find a VIP space featuring brand takeovers promoting the very latest sneaker drops! Learn more about this sneaker store exclusive, here.