Launching a new jewellery collection

Lazurde_HERO_case_study-scaled

L’azurde

L’azurde are the largest gold and jewellery designer, manufacturer and distributor in the Middle East. For the launch of their new Instyle Collection of delicate fashion jewellery, we created a modular and highly flexible shop in shop to promote the range. Display furniture facilitates both over-the-counter and side-by-side consultation, and incorporates flexible options for VM, graphic and digital content to support the customer journey.

Lazurde_BOTH_case_study

Materials and finishes provide a soft, premium backdrop to delicate jewellery pieces

Lazurde_moodboard_case_study1-e1684757193805
Lazurde_strategy_case_study6-scaled

Our strategic design approach ensures multiple categories can be displayed coherently together and facilitate an evolving range

Lazurde_TRAY_case_study
Lazurde_WALL_UNITS_case_study-scaled

Sales consultants can easily remove display trays from the secure fixtures for presentation to customers

Lazurde_LIFESTYLE_case_study2
Lazurde_MIDFLOOR_case_study-scaled

Learn more about L’azurde’s premium shop-in-shop concept, here.

THE JOURNEY TO DESIGN THAT WORKS

Lazurde_BTS1_case_study2
Lazurde_BTS4_case_study2
Lazurde_BTS2_case_study2
Back to projects