Creating highly flexible and impactful POS

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Lacoste

The POS we created for heritage sports brand Lacoste is extremely flexible for numerous sizes and configurations, while integrated lightbox graphics are easy and cost-effective to change accommodating regular campaign updates. Designed for roll-out within JD, fixtures are used by the retailer as an example of branded POS design excellence.

Rolled out to over 150 JD Sports throughout Europe

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Resulted in sustained increase in sales and brand awareness

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THE JOURNEY TO DESIGN THAT WORKS

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