Transforming a Russian menswear concept

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Henderson

Henderson are a premium menswear brand and retailer with over 160 stores throughout Russia. The new store concept we have created captures the Henderson ethos of ‘affordable luxury’, facilitating an exceptional customer experience through clear differentiation between departments, premium materials and features that include an exclusive made-to-measure area.

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Appeals to a new, younger audience while remaining inclusive to existing customers

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First stores across Moscow, Saint Petersburg, Krasnoyarsk and Pyatigorsk have shown outstanding like-for-like trading results

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“I would like to thank you in the name of the whole company, for all your support and contribution to developing Henderson… Your company is really a great professional partner. Thank you!”

Alexander Moroz, Vice President COO, Henderson

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