Winning customers of the future

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H.Samuel

With over 300 stores H.Samuel is part of Signet Jewelers Ltd; the world’s largest specialist jeweller. Based on a strong foundation of insights and strategy, we designed the H.Samuel store concept to embrace a broad customer base, create strong category definition, highlight brand differentiation and deliver a seamless customer journey.

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The concept captures the brand ethos of ‘helps you say it better’

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THE JOURNEY TO DESIGN THAT WORKS

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