Expressing community, music & street-culture

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DTLR

With over 250 stores in the US across 19 states, lifestyle retailer DTLR offer the hottest brands in street-inspired fashion. Our challenge was to create a store concept that brought to life the deep sense of urban community, music and culture embedded within the brand, and bring energy and pace to the shopping experience.

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Positioned at the heart of the store, the ‘service hub’ promotes latest product drops, community events and ‘DTLR Live’ radio.

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Printed voile creates a softer backdrop to women’s and kid’s areas, with hook-on digital screens, graphics and display panels layered on top of the flexible merchandising system.

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THE JOURNEY TO DESIGN THAT WORKS

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DTLR_BTS5_case_study
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DTLR_BTS4_case_study
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