Creating global consistency for an iconic brand

Crocs

Crocs are one of the most iconic footwear brands in the world with over $1 billion in annual revenue. Designed for global roll-out, the flexible new concept we’ve created for Crocs is built on a core design DNA to drive brand consistency across different retail formats. Launched in China, the concept brings the brand to life, radiates energy and celebrates the fun of being a little different.

Key trend stories feature throughout the store while the bold ‘Classics Wall’ is a powerful draw to the rear

Encouraging consumers to explore and create the Jibbitz charms area is dedicated to personalisation

“Proud moment for the brand and really could not be happier to have Briggs Hillier as true partners”

Max Garbutt
Vice President, Global Merchandising

THE JOURNEY TO DESIGN THAT WORKS