Creating global consistency for an iconic brand

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Crocs

Crocs are one of the most iconic footwear brands in the world with over $1 billion in annual revenue. Designed for global roll-out, the flexible new concept we’ve created for Crocs is built on a core design DNA to drive brand consistency across different retail formats. Launched in China, the concept brings the brand to life, radiates energy and celebrates the fun of being a little different.

Key trend stories feature throughout the store while the bold ‘Classics Wall’ is a powerful draw to the rear

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Encouraging consumers to explore and create the Jibbitz charms area is dedicated to personalisation

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“Proud moment for the brand and really could not be happier to have Briggs Hillier as true partners”

Max Garbutt
Vice President, Global Merchandising

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THE JOURNEY TO DESIGN THAT WORKS

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