War Paint For Men

War Paint For Men opens world-first men’s make-up brand store.

The store stocks the full range of products and offers men the chance to learn about make-up options and trial products. The space also features beauty technology, including ‘Designed by Me,’ the world’s first fully customised service that creates bespoke foundation or tinted moisturiser made precisely for any skin tone in-store.


Other features include ‘Ask Danny,’ an interactive digital Q&A with founder Danny Gray. Consumers can ask a screen, displaying Danny sitting in a chair, any question about War Paint or men’s make-up. High-tech programming and pre-recorded responses will allow Danny to answer any consumer question.


Danny commented: “I’m so proud and excited to be opening the world’s first men’s make-up brand store. For me it was so important that this wasn’t just about opening a shop to sell products, it was about creating somewhere for people to have an experience. I wanted to create a relaxed, inviting place to help men feel comfortable to have a conversation and learn more about make-up, get a haircut or even talk about mental health. Everything we’re trying to do as a brand is about normalising men using products and tools to help them feel more confident and our store is here to do just that.”

Source | Fashion United



4th August 2021