Victoria’s Secret debuts diverse campaign including its first down syndrome model

The lingerie label has put down its angel wings and overturned its brand direction, this time committing to uplift women from all walks of life. The new Victoria’s Secret image is evident in its latest marketing effort for Love Cloud, a range of bras and panties designed to provide cloud-like comfort. A cast of 18 diverse women bring this campaign to life as the company looks to start “welcoming and celebrating all women.”


Among those pictured in the visuals are accessory designer Sylvia Buckler, who was heavily pregnant during the shoot; set medic and pilates expert Jailyn Matthews; plus-size model Devyn Garcia, Nez Perce Tribe-Wildland firefighter Celilo Miles; disabled model Miriam Blanco; Sports Illustrated’s first transgender model Valentina Sampaio; pro-age model and graphic designer MaryAnn Elizabeth; and Sofia Jirau, a model with Down syndrome.


“Love Cloud Collection is a major moment in the brand’s evolution,” announces Victoria’s Secret’s Head Creative Director, Ra l Martinez. “From the cast of incredible women that bring the collection to life, to the incredible inclusive spirit on set, this campaign is an important part of the new Victoria’s Secret standard we are creating.”

Source | Design Taxi


Jenny Hillier

7th March 2022