Vans launches first products and campaign for OTW

Vans first announced its new pinnacle category — OTW by Vans — last June and now the VF Corp-owned company has unveiled the first product offer in which “product expressions and brand experiences come together with the innovators of art, design, style, skate culture and entertainment”.

It has followed up the skate installation that it staged on the Seine during Paris Fashion Week last summer with the first drop.

The inaugural drop is a “first-of-its-kind Half Cab Reissue 33 Vibram that redefines skateboarding’s most iconic signature shoe”
with a specialised Vibram outsole and vulcanised bottom available in three suede/mesh colourways.

Drill Chore Coat and Patchwork Drill Pant, which “explore the future craft of Vans apparel design”.

The pieces will be available to shop “soon via a curated selection of global wholesale partners”.

The company said its unique approach “intersects with the most influential innovators from skateboarding, art, design, music and entertainment”. As a result, the campaign features Efron Danzig, Eyedress, Hooz, Nati, Rowan Zorilla, and Vegyn as ambassadors “who each embody the brand’s vision”.

SOURCE | Fashion Network

Subscribe to Snapshot, our bi-weekly summary of the latest consumer experiences from around the globe. Every edition includes latest stores, retail news and general ‘cool stuff’!

Subscribe