Uniqlo and Theory open new joint store on Regent Street

Uniqlo have opened the doors to a new central London flagship store on Regent Street, the same street where the Japanese fashion giant opened one of its first stores outside of its home market 20 years ago.

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This new location is also home to premium US brand Theory, which is a stablemate of Uniqlo in the Fast Retailing empire. It represents a significant investment for Fast Retailing and is something of a statement of its commitment to the UK market.

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“The store was designed to reflect the Spirit of London and aims to make our LifeWear offering more accessible and sustainable for our loyal customers who have supported us in the UK for these past 20 years” said Uniqlo Europe CEO Taku Morikawa.

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Sustainability is front and centre with Repair and Recycle bins used for contributing to the RE-UNIQLO circular program and donating to the UN Refugee Agency, UNHCR, as part of the brand’s long standing partnership. In addition there are four special focus areas, including an upcycling project with local students at Central St Martins and the company’s very first Repair Studio in partnership with East London repair shop, Studio Masachuka.

Source | The Industry Fashion

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Lily

3rd May 2022