Tom Dixon Studio

Tom Dixon Studio opens largest flagship hub in Shanghai.

British design brand Tom Dixon Studio has officially opened its latest hub in Shanghai as part of its expansion into Asia. Tom Dixon Studio’s CEO, Hans Hoegstedt says: ‘China is one of our most important markets. We searched for two years for this location with the intention to support China’s design community. Our Shanghai hub is designed to be a place where our customers can fully experience Tom’s extraordinary products’.

 

 

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Whilst the design of the exterior has been retained as a nod to the building’s history, the interior has been significantly updated to represent a minimalist, clean and industrial aesthetic. Located on the ground floor, the layout of the hub is open plan. The rooms are arranged around a Central Hall and Courtyard. The Living Room, Library, Bathroom, and Office are defined by changing typologies and products rather than walls interrupting the space. Materials that are intrinsic to the brand’s identity such as stone, metal and glass also distinguish the areas. Blocks of quarried solid stone are on display in the centre of the new hub, acting as a podium for accessories.

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To celebrate the opening, Tom Dixon Studio has partnered with a local gin brand, Peddler, who have a pop-up gin bar in the store for three months.

Source | Retail Focus

Ellen

Ellen McNeelance

4th March 2021

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