This New Maximalist Boutique Hotel in London’s Soho is a Design-Lover’s Dream

London’s buzziest neighbourhood is Soho, a maze of narrow, lively streets filled with shopping, dining, cocktail bars, and – most importantly – historic department store Liberty London. Broadwick Soho, a 57-room boutique hotel on the corner of Berwick and Broadwick, which opened in November, has embraced this vibe completely.


Built in a former commercial space, Broadwick Soho pays homage to the local area and its history with a whimsical, opulent style by interior designer, Martin Brudnizki. Everything is glamorous and colourful, from the reception area to the rooms to the sixth-floor rooftop bar, which showcases views of the London Eye.


The eccentric design also incorporates nods to owner Noel Hayden’s family, particularly his father, a magician, and the vast art collection includes a work by Francis Bacon.

Guests can select from four room types, as well as several variations of suites, including a family suite that incorporates two bedrooms. Each offers floor-to-ceiling windows, playful décor, and quirky flourishes like dishes of candy and gilt-framed televisions.

SOURCE | Hotels Above Par, 24th January 202


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Lucy Mister

13th February 2024