The Shouter

In China, furniture companies are getting wise to millennial-friendly retail. The Shouter – a multi-brand furniture and home decoration store in Shanghai – is baited for China’s super consumers: to be specific, its 400 million-plus millennials.

The Shouter is conceptualised to be and designed to look like an outlier among its competitors. The interior design tries to establish a play between the ruggedness of its materiality and the sleek aesthetic of the objects within. Many of the objects on offer are limited editions – the content and the unconventional setting work in unison to pander to millennials penchant for exclusivity.

Source | Superfuture, 2nd Jan. 2020



27th January 2020

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