The North Face Prototype

Located in Williamsburg, Brooklyn The North Face have opened a new concept store.

Dubbed “Prototype,” the latest NYC store was created in an effort to put focus on elevating the customer shopping experience through more curated product selections, special drops and community-driven events. Most importantly, the experimental shop will carry choice TNF pieces that include its icon range, collaborative goods and limited-edition items.

Prototype is basically a testing ground on how The North Face can better serve its fans with the customer in mind first. There’s a huge emphasis on the brand’s 50-year existence and expertise in innovation and getting the message of “exploration” across different cultural landscapes.

Through events, the location will serve as a platform for the Williamsburg community to connect with one another through art, music and speaking initiatives. Fans can expect performances as well as food and drinks being served at its adjacent outdoor space during these special occasions.

“At The North Face, we think of exploration as a state of mind. Whether you are a mountaineer or a musician, we are all connected through our shared sense of curiosity” said Tim Bantle, General Manager.

Source | Hypebeast



10th December 2018

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