The Body Shop Reaches all-Vegan Product Formulations

All current products have been certified by The Vegan Society, a goal the company has pursued since setting the target in 2021. The Body Shop has achieved 100% vegan formulations across its current product ranges including skin care, body care, hair care, makeup and fragrance, according to a company press release.

The retailer said there remains the possibility that old, discontinued formulations which have not been certified by The Vegan Society are still present in the market, as they are being sold through.

At the same time, the company released a marketing campaign that pokes fun at common perceptions of vegans, dubbed “Yes! Another vegan.”

The company says it is the first global beauty brand to achieve this milestone and was also the first to fight against the use of animal testing in 1989. The Body Shop’s founder, Anita Roddick, was an environmental business activist who first launched the brand in 1976 with products that were ethically sourced and used naturally-based ingredients.

SOURCE | Retail Dive, 5th January 2024

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Lucy Mister

16th January 2024