Meet Studs: The NYC based jewellery retailer reimagining the piercing experience.

In an era where direct-to-consumer brands have become increasingly popular with shopping malls and brickand- mortar locations working to market themselves for the digital consumer, Studs—a piercing and jewellery retail experience and brand has launched for today’s shopping experience.

Creating a safe, high-quality piercing experience at an accessible price point, as well as a selection of jewellery geared toward the Gen-Z demographic, New York-based brand aims to modernize the traditional piercing experience typically associated with tattoo parlours and shopping malls.

Launching with a location in the Nolita neighbourhood of New York to provide innovative and safe piercings, Studs offers its customers a variety of offerings to make its experience as seamless as possible. One part of its piercing and shopping experience is Studs’ Earscapes, where the brand creates personalised combinations of piercings and earrings meant to mix and match for the shopper’s taste.

Source | Fashion United, 27th Dec. 2019



17th January 2020

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