SKIMS Mens Announces its First International Launch at END

In collaboration with the END., SKIMS is launching its first men’s multi-brand shopping experience. Bringing a one-of-a-kind shopping experience to consumers in an international market for the first time, the partnership with the iconic apparel and sneaker store marks a significant milestone for SKIMS Mens.

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The shopping experience positioned on END.‘s first floor will allow consumers to shop SKIMS Mens’ best-selling underwear and foundations including the signature Cotton and Stretch collections. The collections include everyday essentials rooted in comfort, fit and superior movement.

The launch underpins the brand’s focus on international expansion and work to reach and acquire new consumers beyond its direct audience.

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Within the past year in London, SKIMS unveiled a Swim pop-up experience at The Corner Shop in Selfridges and opened all-new curated shop-in-shop experiences at Selfridges and Harrods.

SKIMS has also teased the opening of its first freestanding stores in Europe.

SOURCE | Pause Magazine

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Charlotte Martin

4th June 2024