Situ Live

Situ Live opens first store, aiming to reinvent physical retail with experiential and technology-led offerings. The shop spans 7,500 sq ft and focuses on elevating the traditional in-store experience, allowing visitors to try out innovative products related to fitness, sleep and transport among others.

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Visitors can explore areas related to fulfilling certain needs, such as sleep and relaxation or home office setup. Each area is equipped with curated and relevant displays of products ready for consumers to try.

The venue contains a fully operational kitchen, a lounge where consumers can try tech devices, a fitness zone, as well as an area with products equipped to promote better sleep and relaxation. There is also a focus on innovation in transport and travel, gaming as well as education technology for children.

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Within the immersive store concept, there is no checkout area or sales teams. Customers interested in buying an item will instead have to scan a QR code on the product and save the item to their favourites list where they have the opportunity to purchase directly from the brand online.

Situ Live will transform its offering every six weeks to match the latest trends and customer demand.

Source | Retail Focus

Milly

Milly

28th October 2021