Selfridges turns pink with Barbie-inspired activation

Destination Barbie has landed at luxury department store Selfridges in London, with several exclusive Barbie-inspired activations, from Barbie at The Corner Shop, a pop-up in The Toy Shop, and windows featuring official costumes from the upcoming Barbie movie.

The Corner Shop at Selfridges has been reimaged as a place where Barbie would shop and hang out in London, complete with the first-ever Barbie Dream Wardrobe Rental by Selfridges Rental, curated by stylist and art director Theo White, featuring looks from the doll’s 64-year history, with era-defining outfits from the 70s, 80s, and 90s. Fans can also pay tribute to Barbie’s 250+ careers with looks inspired by ‘Dream CEO Barbie,’ ‘Dream Fairytale Barbie, and ‘Barbiecore’ edits.

Barbie at The Corner Shop will also host beauty looks by Lisa Eldridge, who created the make-up for Dua Lipa’s Barbie the Movie soundtrack ‘Dance the Night’ music video, and customers can book Barbie-inspired hair and nail services.

The pop-up also includes shoppable items that Barbie and Ken might select for their own Dreamhouse and wardrobe, featuring Rodarte, Ganni, Avavav, Marine Serre, House of Sunny and Endless Joy, as well as an accessories edit, including the likes of Alaia, Versace, and Judith Leiber. There is also official Barbie the Movie merchandise, such as the movie toy line and Impala x Barbie roller skates.

Source | Fashion United