Selfridges launches wedding resale pop-up

Selfridges has opened a wedding shop for second-hand garments as part of its sustainability push. The popup shop, named ‘Resellfridges: The Wedding’ offers a range of vintage and pre-owned wedding gear including bridal gowns, suits and wedding guest outfits.

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The store will run for five weeks in Selfridges’ iconic Corner Shop in London, as the department store retailer explores new sustainability options as part of its Project Earth campaign which launched last year.

The shop will sell clothing and accessories for the entire wedding party and event from designer dresses to upcycled menswear suits, to vintage wedding rings and accessories.

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Customers are also able to bring garments and accessories to an upcycling and repairs service to breathe new life into them. Named The Restory, the service can repair broken heels, repair broken clasps, or even upcycle, reconstruct or refashion any item into something new – for example, a family member’s wedding dress.

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Resellfridges also offers a rental service for brides, grooms and guests to rent the necessary items for as little as £20 for four days.

Source | Retail Week

Milly

Milly

11th August 2021