Selfridges Launches Innovative ‘Swap Shop’ Initiative In Partnership With LOANHOOD

Selfridges is dialling up the fun of shopping secondhand with the launch of A Swap Shop by LOANHOOD, taking up residency in Selfridges London 10th – 30th July.

For the first time, Selfridges’ customers can bring in their preowned pieces to exchange for stamps to ‘shop’ a curation of secondhand pieces to take home, offering another way to revive and refresh wardrobes while reducing fashion consumption. Hosted in partnership with LOANHOOD, a circular fashion community for rental & swapping, the swap shops aim to prolong the lifespan of clothing by championing creativity and style over buying new and takes place as part of Worn Again, a season of experimental second-hand and circular shopping experiences at Selfridges.


Each customer can bring up to five items of men’s and women’s clothing worth a resale value of £50 – £300. A dedicated team will value items in exchange for stamps based on type, brand, and condition, the stamps can be used to select new-to-them pieces from the swap shop.

Selfridges and LOANHOOD will host ‘Thursday Lates’; a series of evening swap shop slots including workshops with an Upcycler in Residence, shopping, drinks and a DJ. Tickets are £10 and all proceeds go to Oxfam.


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Lucy Mister

12th July 2023