Selfridges launches experimental pop-up featuring 3D printed Gaultier shoes

Selfridges has launched a four week retail experimental pop-up at its Oxford Street store, offering customers a “creative playground” featuring printing on-demand, cutting-edge materials and sustainable innovation.

The pop-up, named ‘Supermarket’ will feature a curation of “innovation leading brands and inspiring collaborations” with both established names and start-ups. Customers will be able to watch 3D printing in action, discover how innovative materials such as atmospheric carbon are created and plant-based meat powered by 3D-printing technology. It will also introduce new ownership concepts and exclusive NFT digital artworks available to purchase in store.

Parley for the Oceans takes centre stage in the shop with a 2.3m tall robot, which uses 3D printing to transform plastic pollution from islands into useful objects through printing of homeware, clothing and sunglasses.

For haute couture, Iris Van Herpen will display a series of exclusive shoppable laser cut corset belts and made-toorder dresses utilising recycled ocean plastic, while Jean Paul Gaultier will feature their first 3D printed shoes.

Source | The Industry Fashion