SCHUH KIDS
The kids store has immediate impact with the high-level illuminated ‘crossed lines’, that capture the evolved schuh kids branding and colour palette.
Taking a lead from the bespoke, flexible merchandising system we created for the adults concept and sharing the same principles for midfloor fixtures, perimeter wall system and digital integration, the schuh kids concept has its own identity while capturing the DNA of the adults concept.
Creating a store of two integrated halves within the kids store, the front section has black walls, a high black ceiling and vibrant juxta positioned multi-coloured lighting bands that appeals to older kids, with unisex product arranged by brand. In contrast, the rear of the store transforms into white finishes with a lower ceiling, changing the mood and creating a more intimate and calmer area for ‘little ones’, with reduced size merchandising plinths and integrated gaming screen for younger kids.