schuh & schuh kids open new locations in latest store concept

TWO new schuh stores open!

Both schuh and schuh kids store have opened in new locations within the Metro Centre, Gateshead – designed in the latest store concept created by Briggs Hillier.

Continuing our 25-year working relationship with schuh, one of the UK’s leading footwear retailers, we are continuing to roll-out the striking concept across the UK.


The overall schuh store environment is defined by a series of illuminated arches that result in a powerful presentation of the footwear offer and bring horizontal fluidity to the space.

A bespoke and interchangeable merchandising system extends between the arches and consists of moveable components that maximise store flexibility, including multi-functional plinths used for product display, mirrors, window plinths and kiosk payment stations.
In a significant move away from the original heavily merchandised window beds, we have created a simplified scheme with digital screens at both sides of the fascia, framing an open view into the store.



The kids store has immediate impact with the high-level illuminated ‘crossed lines’, that capture the evolved schuh kids branding and colour palette.

Taking a lead from the bespoke, flexible merchandising system we created for the adults concept and sharing the same principles for midfloor fixtures, perimeter wall system and digital integration, the schuh kids concept has its own identity while capturing the DNA of the adults concept.

Creating a store of two integrated halves within the kids store, the front section has black walls, a high black ceiling and vibrant juxta positioned multi-coloured lighting bands that appeals to older kids, with unisex product arranged by brand. In contrast, the rear of the store transforms into white finishes with a lower ceiling, changing the mood and creating a more intimate and calmer area for ‘little ones’, with reduced size merchandising plinths and integrated gaming screen for younger kids.


Jenny Hillier

18th November 2022