Roll-Out Of Crocs Global Store Concept Continues

We’re excited to say that Crocs, TKH Shanghai is now open. This is the latest store we have designed within the ongoing roll-out of the Crocs Global Store Concept created by Briggs Hillier last year. The store in the HKRI Taikoo Hui lifestyle shopping Mall in Shanghai is the first of the ENERGY stores and includes a new Jibbitz personalisation bar and refined product ranges.

This follows on from new stores that have recently opened in Metropolis and Europolis in Moscow, Satfield Coex in Seoul, Korea and further locations across China.

The new concept retains focus on Crocs core product ranges featuring a feature ‘Classics’ wall, while capturing the fun and bold nature of the Crocs brand through a personalisation ‘Jibbitz’ area located at the heart of the space. Designed to be highly flexible and adaptable, the concept has been created for application across various retail formats, with a global roll-out planned to continue throughout Russia, Asia and the US over the next few years.

Find out more about the Crocs new store concept see our project in full here