Roll-out of Crocs Global store concept continues

We’re excited to say that Crocs, Starfield Coex in Seoul, Korea is now open! This is the latest store we have designed within the roll-out of the Crocs global store concept created by Briggs Hillier. Crocs, Starfield Coex follows new stores that have opened in Metropolis and Europolis in Moscow since the launch of the new Crocs global store concept in Zhengzhou, China at the end of last year.


The new concept retains focus on Crocs core product ranges featuring a ‘Classics’ wall to the rear, while capturing the fun and bold nature of the Crocs brand through a personalisation ‘Jibbitz’ area located at the heart of the space. Designed to be highly flexible and adaptable, the concept has been created for application across various retail formats, with a global roll-out planned to continue throughout Russia, Asia and the US over the next few years.


Find out more about the Crocs new store concept see our project in full here


Jenny Hillier

15th May 2020