Red Staircase Anchors Diesel Store in Miami Design District

Fashion brand, Diesel, has debuted a retail design concept at its store in the Miami Design District, featuring raw metal surfaces and a red lacquered spiral staircase.


“Envisioned as a fresh, powerful expression of Diesel’s design edge and identity, the store is anchored by a glass facade framed in signature Diesel red with the brand’s red-and-white Biscotto logo,” said the design team.


Red was also applied selectively to interior elements, including a statement spiral staircase and a wall behind at the back of the store.

The helical lacquered-metal form has solid balustrades and steps with a diamond-plate texture for added grip.


It leads up to a second level where another red wall with floating shelves is used for product displays.

Across the two floors, the 1,900-square-foot (177-square-metre) store presents the full Diesel collection.


Bags, shoes, accessories and fragrances are presented on the lower level, while areas dedicated to denim, ready-to-wear apparel and footwear can be found upstairs.

SOURCE | Dezeen

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Charlotte Martin

22nd May 2024