PrettyLittleThing joins Kappa for ‘90’s cool girl’ collection

Kappa, which garnered popularity in the 1990s, quickly became the uniform for stars and civilians alike. Its “Omini” logo pictures the silhouette of a man and woman leaning against each other – representing the brand’s emphasis on equality. This aligns with PrettyLittleThing’s core values, which aims to make “women feel confident, empowered, and beautiful”.

Dre Hayes, President of Kappa USA, commented: “I am excited for the launch of this project with PrettyLittleThing. Although we are a heritage sportswear brand, Kappa embodies the spirit of youth culture and PrettyLittleThing is a perfect partner to share this vision.”

The 31-piece collection was inspired by vintage sportswear with a street-style twist. It mixes off-duty athleisure with PLT trend-led designs. The collaborative collection is now available on the PLT website in sizes 4 to 30, with prices ranging from a purse-friendly £10- £40.

Source | The Industry Fashion