Prada and Simons live stream show without in-person audience

“Technology is a part of humanity itself” said the duo of their live streamed S/S 2021 show

Back in February, journalists in Milan, agog at the news that Raf Simons was joining Miuccia Prada as co-creative director of the historic house, speculated over espressos as to what the duo’s debut show would bring. But no one imagined that their first S/S 2021 show would not be physical – but live streamed worldwide without an in-person audience – to journalists, buyers and Prada fans alike.

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The Covid-19 pandemic has forced us to deepen our relationship with the digital world, and Simons and Prada touched on the importance of today’s online universe, stating ‘technology is a part of humanity itself’, in S/S 2021’s show notes. As anticipatory fans live streamed the show from their iPhones, laptops and tablets, models strode within an all yellow curtain lined space lined with plush carpet – designed by regular show set collaborators OMA/AMO. The ceiling hung with monitors – today’s utilitarian take on the decorative chandelier.

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Usually, post Prada shows, journalists scramble backstage to listen to Miuccia Prada’s take on her designs. For spring, this audience was opened up, with Prada and Simons staging a Q+A post show, answering questions submitted worldwide from online guests from Kiev to Nara.

Source | Wallpaper

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Laura

28th September 2020