Pinterest’s Playground

Designer Yinka Ilori covers adult playground in Pinterest’s most pinned colours at Cannes Lions

Designer Yinka Ilori invites visitors to the Cannes Lions festival to “tap into their inner child” at his colourful, geometric-patterned playground installation for Pinterest. Ilori created the Playland installation, which includes a roundabout and see-saw, for this year’s annual Cannes Lions International Festival of Creativity, in the south of France.

 

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Ilori covered the playground with prints in his signature style using a range of colours that are being used most often on Pinterest’s website. Pinterest provided me with some interesting data that allowed me to see what were the most pinned colours used around the world, so I used these colours on my floor design,” Ilori explained.

Alongside the see-saw and roundabout the installation includes a series of colourful towers and moveable chairs. Windows cut into the columns reveal information boards containing trends and insights into the habits and likes of Pinterest users.

 

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Pinterest hopes that the playground will encourage people to relax, and take a break from work or using social media.“Yinka’s colourful Playland lets you tap into that open-minded, unselfconscious feeling of childhood,” a spokesperson for Pinterest told Dezeen.

Source | Dezeen

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Laura

16th July 2019

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