Physical Retail: Building Brand Loyalty

Following our guide for brands and retailers; ‘THE ROLE OF PHYSICAL RETAIL: How it’s changed post-coronavirus and the new opportunities it presents’ we have created a series of three deep-dive reports that focus on the contents of Chapter 2; ‘What is now needed’.

The second in the series of our deep dive reports ‘FOCUS: 02 Building Brand Loyalty’ explores trust, authenticity, community and sustainability, and the importance they hold for brands and retailers to keep existing consumers and win new ones.

These topics were already prominent prior to the outbreak of coronavirus. However, they have become more important and taken on new meaning as consumers have re-evaluated their priorities.

Contact me at with the subject title ‘FOCUS:02’ if you would like a copy or to arrange a discussion about your specific business challenges and potential opportunities.


Jenny Hillier

2nd June 2020