Pass on Plastic Pop-up

Shed wraps London store in ocean debris to spread the ‘pass on plastic’ message.

Shed, has designed the ‘Pass on Plastic shop‘ in Soho, London, in an effort to raise awareness of the damage being caused to our marine environment, and make it a little easier for everyone to help tackle the problem. Single-use plastic is a major issue for our oceans and the ‘pass on plastic’ shop provides alternatives, and invites visitors to become part of the growing movement.

The wallpaper design was comprised of imagery of plastics found in the ocean. This was then used to wrap the entire space, inside and out. The custom pattern includes common ocean waste, such as bottle tops and plastic toothbrushes. The result is a backdrop that is beautifully impactful from a distance and provocative when the content is understood up close.

The pass on plastic range is the first major collaboration between Project 0 and Sky Ocean Rescue, the profits from each sale will go to WWF and Project 0. Throughout the shop, the marine debris parts to reveal product plinths, presenting the coveted reusable products. Visitors are invited to commit their pledge to the ‘message without a bottle’ wall to be part of the movement.

Source | Designboom



12th December 2018

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