Nike has been lauded for its Nike Training Club app, which brings structured fitness programs and one-off workouts right to consumers’ personal devices.
Now, the brand plans to bring its network of experts and trainers to boutique fitness studios across the U.S. Nike is partnering with FitLab, a platform designed to integrate fitness studios, connected at-home experiences and mass-participation events, to bring this new Nike Studios concept to life.
It will include both Nike Training Studios (NTS) and Nike Running Studios (NRS) to offer consumers at all skill levels both functional strength training and endurance workout options. Each studio concept introduces different features and benefits, however both models emphasize “world-class coaching” that supports wellness and fitness in all aspects of life.
Nike Studios will use consumer data to deliver better, more personalized experiences in studios and via the supporting app, with NRS spaces touting a “pace screen” that incorporates group collaboration and gamification into running exercises.
The first Nike Studios location will open this year in West Hollywood with additional locations opening in the Los Angeles area and other U.S. cities.