Nike new flagship store in Paris

Nike has opened its first flagship store in Europe located in the French capital. Dubbed the House of Innovation Paris and boasting a prime location on the Avenue des Champs-Élysées, the 2,400 square meter space embodies the brand’s commitment to innovation, sustainability and the power of digital.

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In 2019, Nike unveiled its stance on tackling climate change through an initiative called ‘move to zero’, directing the company towards a zero carbon and zero waste future. The Paris store is a massive step in Nike’s move to zero journey. More than 85,000 kilograms of sustainable material were woven into the store design and display fixtures, and if that wasn’t enough, the megastore is completely fuelled by a clean energy wind complex.

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Over four floors, the Nike House of Innovation Paris 002 gives unparalleled access to Nike’s best innovations, athlete storytelling and experiences while paying homage to the building’s legacy. Offering an impressive and digitally powered end-to-end consumer journey, customers will be able to browse through one of the largest assortments of Nike footwear in Europe while experiencing their massive, most digitally connected and impressive retail concept.

Source | Designboom

Images | Tom D Morgan

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Laura

23rd September 2020