New concept store for watch brand MOMIC

Capturing customers’ attention from the beginning of their journey through the use of unique geometric shapes and precise colour combinations, the MOMIC concept store has a radical and expressive force.

Each fixture consists of different sizes and materials. The repeated cylindrical bases are a reflection of the architectural columns. With the combination of stainless steel and acrylic materials, the overall image is endowed with a twisting touch of contemporary ambiance.


The use of materials represents time and space: the use of acrylic introduces a sense of futurism, marble represents tradition and the blue metal shelving is an illustration of modern industrial evolution. Different textures have been incorporated to further express this sense of time collision, while being suitable for displaying different sets of watches.


Green and honeydew marble stands are respectively used to present sports and slim watches while the grey acrylic stands, and blue shelves are for showcasing the conceptual and futuristic watches. The grey lattice table designed as the DIY operation platform is employed to enhance the store vibrancy.

Source | Retail Design Blog



4th November 2020

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