Naked Wolfe unveils flagship set amongst the luxury fashion greats in Mayfair

Gen Z-focused footwear label Naked Wolfe, known for its skyscraping platform shoes, has unveiled its flagship on one of London’s most prestigious shopping street – New Bond Street. The store launch, located at 55 New Bond Street, is a testament to the rapid growth of the brand, which has amassed over 1.1 million followers in the last five years and gained a cult-like status among the Gen Z demographic.

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Naked Wolfe opened its first-ever store at the end of last year, just down the road at 163 New Bond Street. The new 7,000 sq ft retail location is home to a curated collection of women’s and men’s footwear, from timeless classics to bold statement-making designs. On entry, shoppers will be treated by a sea of padded leather heels, calf-hugging boots as well as a collection of sandals, loafers, heels and boots.

Originally based in Hong Kong, the Naked Wolfe concept was developed for 18 months before expanding to offices in Los Angeles & London.

Source | The Industry.Fashion

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Lucy Mister

27th July 2023