The Musée du Louvre and Lancôme have joined forces on a collection of skincare and makeup inspired by nine masterpieces of sculpture and the hues of the museum. The new collection, dubbed Lancôme x Louvre, was announced with an accompanying campaign shot at the iconic art museum and featuring the faces synonymous with the brand, Zendaya, Aya Nakamura, Amanda Seyfried and He Cong. The four powerful women ‘incarnate the stylistic codes and myths’ of iconic sculptures, which reside at the Louvre.
Françoise Lehmann, Lancôme Global Brand President, said: “This unprecedented creative partnership with the Louvre is the cultural reflection of this conviction and our mission for beauty at Lancôme. By pursuing the dialogue with our French brand we want to continue to draw on our artistic heritage to open new beauty horizons for women today”.
Lancôme drew inspiration from popular sculptures within the museum. Each one of these sculptures inspired Lisa Eldridge, Global Creative Director of Lancôme Makeup, to create this unique makeup collection.
SOURCE The Industry Beauty, 30th August 2023